Persephone's Petals

Persephone’s Petals is a Minneapolis-based floral business with services ranging from assorted bouquets for any occasion, to custom wedding packages. With the brand named after the ancient Greek goddess of spring growth (and the queen of the underworld), we needed to build something that had elegance. The script logotype helps create a sophisticated and graceful aesthetic. Hidden in the logo embellishment is the shape of rose, while exit terminals of the letterforms resemble thorns. These features and other supporting brand elements help establish Persephone’s Petals as your local flower witch.